Mad Media is a San Diego based marketing agency that specializes in action and motor sports branded advertising and web-based viral film campaigns for sponsor companies such as: Red Bull, DC Shoes, Element Skateboards, Split Clothing and Subaru of America. Last summer, as southern California wildfires destroyed homes and businesses, many others, including Mad Media, were affected by power surges that caused damage to computers and other electronic devices.
Production came to a halt for the company when its sophisticated eight terabyte RAID storage system containing two years worth of irreplaceable video clips from major sporting events and hundreds of hours of editing work became inaccessible. The company turned to Sonnet Technologies, the manufacturer of the RAID system, for help. After determining the nature of the damage, Sonnet recommended DriveSavers.
“We can’t afford to tell a client their footage is lost,” said Joshua Martelli, Director of TV & Film Production at Mad Media. “The scope of work that we execute is at a very advanced and professional level. We are competing with both large national agencies and very adept production groups. Every project we work on has a deadline that we can’t afford to miss.”
Within two days, DriveSavers fully recovered all the data on the eight terabyte system allowing Mad Media to get back on schedule. “The data was in the identical state it was before the crash. It was as if nothing had ever happened,” commented Martelli.
DriveSavers has a Digital Arts Division that caters to the growing number of artists, graphics, film and audio professionals who rely on technology to create their work. With combined expertise, proprietary tools and knowledge of the industry, DriveSavers excels in data recovery for customers working in the digital arts field and has proven success in restoring data lost in the most challenging ways.
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