Cars In Context
We’ve decided that Open Road Podcast has served its purpose as a learning tool, and it’s time to launch a more comprehensive site: Cars In Context.
Over the past year we have set up several blog sites for a range of clients, and have concluded blogging is a highly efficient platform for capturing thought and connecting with a broad audience. We also very much appreciate the flexibility of blogging: any one of us can logon at any time and post new material. There is no need to coordinate the schedules of three or four busy people to record a podcast over Skype.
Another advantage we’ve found? The ability to build links inside the text of a blog post, allowing our viewers to efficiently explore the more arcane points we might bring up. For instance, if we reference Bauhaus, we can link to an explanation of the Bauhaus design philosophy. The viewer can quickly get up to speed, then click back to the main blog post. This method fully exploits the best information already existing on the web.
Podcasting proved too labor-intensive, eating up time better spent with clients. We will produce podcasts only when the format perfectly suits the subject.
We are moving our most popular Open Road podcasts to Cars In Context, in particular the five-part interview with Freeman Thomas, boss of Ford Advanced Design. We will also bring along several of the more popular road tests, even if some of the cars are fading out of the market.
Here’s the link to www.carsincontext.us.
